Ideology and Local Election: A Comparative Questionnaire Study of Taichung City Mayor Approval Rate

• Main Authors: CHIEN, YU-SHENG, 簡育聖
• Other Authors: YANG, SHIH-YUEH
• Format: Others
• Language: zh-TW
• Published: 2019
• Online Access: http://ndltd.ncl.edu.tw/handle/mcyt3q

碩士 === 南華大學 === 國際事務與企業學系亞太研究碩士班 === 107 === 　　Hu Chih-chiang, the mayor of Taichung, completed a large number of transportation, greening and beautification construction during his tenure, and the mass transit route also expanded greatly. At the same time, he expanded his financial resources, reduced debts, and achieved remarkable results in investment promotion, which led to the growth of employment opportunities and wages in Taichung City, and the increase in population. He had high reputation among the heads of many places, and its governance satisfaction is also among the best. However, the health status of Hu Chih-chiang himself gradually deteriorated, and the public security accident of the nightclub fire caused Hu Chih-chiang’s reputation to be greatly affected. In addition, the tide of anti-service trade in 2014 finally made Hu Chih-chiang lose his hand when he sought re-election. For this phenomenon of governance performance and election results, this paper argues that the most important factor is ideology, which is reflected in the national and group identity and party preferences. This article will be verified by an online survey. This article first asks the respondent about the satisfaction of the current mayor Chia-Lung Lin and whether he supports his re-election. Then he will prompt the relevant information to the respondent in the form of a questionnaire question, and then ask again whether to support the current mayor's re-election. If the inference of this study is correct, Chia-Lung Lin ‘s support will gradually be reduced. As for Chia-Lung Lin's respondents, the anti-China ideology will be significantly higher.