Understanding the Content Marketing Strategies for Curation Participants - A Study of Taiwan Creative Expo

• Main Authors: YUN-TING WU, 吳昀庭
• Other Authors: ZHAO-HONG LIN
• Format: Others
• Language: zh-TW
• Published: 2019
• Online Access: http://ndltd.ncl.edu.tw/handle/n544sv

碩士 === 國立東華大學 === 藝術創意產業學系 === 107 === Most of the emerging technologies have influenced individuals' usage of information. How to respond to the customer-oriented viewpoint of digital content and cultural and creative curation has become an important issue. However, there is very limited literature to explore this practical topic. This study reports the investigation on how digital contents industry develops and conducts their exhibitions and cultural and creative curations based on the creative expo Taiwan. The major focus is to investigate the practices of cross-screen digital content marketing in this research domain. The study applies a quantitative research method with a questionnaire. The research result suggests that well-prepared digital content will attract more customers' attention and will also enhance information sharing.