| Summary: | 碩士 === 國立彰化師範大學 === 資訊管理學系 === 107 === Nowadays, parent-child tourism has become a trend in Taiwan. Therefore, choose a good quality parent-child hotel is a very important part for parent. In a highly competitive market, to enhance the service quality, innovation management and performance of parent-child hotel are the point that the operators focus on. Hence, how to enhance the performance of parent-child hotel still a significant part.
This study adopted Delphi technique and collected of scholarly writings, also invited several specialist to discuss. After adopted Delphi Survey Method and in-depth interview, conducted three questionnaire surveys. Through the data analysis, the specialists reach an agreement on “A Study on Enhance the Performance of Parent-Child Hotels -- A Case of Monster Village Hotel”. The conclusions of the research were classified into four main topics and eight subtopic: 1. The factor of software and hardware appliance for parent and children. 2. The factor of sub-replacement fertility. 3. The factor of brand community and social media marketing. 4. The factor of management and service quality. Eight subtopic: 1. Design software and hardware appliance of parent-child hotel. 2. Special room equipment for parent-child room. 3. Design of children’s playroom 4. Design special package tour for parent and children. 5. Develop special products and activities for children. 6. Digital marketing of parent-child hotel. 7. Establish own creative marketing team. 8. Improve employee training to advance service quality.
To let parents and children are willing to return, the research is to provide some suggestions as a reference for software and hardware appliance, tour itinerary, parent-child activities of parent-child hotel.
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