Using SWOT Assessment Model to Analyze the strategy of Scale Development of Construction Industry- The case of YDC Construction Company

碩士 === 國立彰化師範大學 === 會計學系 === 107 === As competitors increasing continuously, how do operators of industries know keeping market competiveness among numerous competitors and avoiding being eliminated from macroeconomic environment? The purpose of this study was to assist construction industries to ex...

Full description

Bibliographic Details
Main Author: 張全銘
Other Authors: 吳明政
Format: Others
Language:zh-TW
Published: 2019
Online Access:http://ndltd.ncl.edu.tw/handle/wm7jd3
Description
Summary:碩士 === 國立彰化師範大學 === 會計學系 === 107 === As competitors increasing continuously, how do operators of industries know keeping market competiveness among numerous competitors and avoiding being eliminated from macroeconomic environment? The purpose of this study was to assist construction industries to examine the state of operation and aim to upgrade industries from C grade to B grade. Through SWOT Analysis, expert interview, internal interview, etc., giving guidance on how to examine their strengths, weaknesses, opportunities and threats to set strategies for improvement and management in the future. Based on this research, the result shows that examining operating situation with evaluation indicators will not be problems when upgrading to B grade in the future. In addition, it is need to enhance the acceptance of new construction techniques of senior employees and to accelerate the use of digital technology tools to aid in managing work.