An Investigation on Mobile Application Marketing: Go-Jek Indonesia Customer Loyalty
碩士 === 國立彰化師範大學 === 會計學系 === 107 === This study focuses on mobile application marketing with the purpose of benefiting business entity since they can be conscious of taking account of lending more weight into mobile application marketing to increase the financial gain of the company. The research sa...
Main Authors: | Nita Nathania Claresta, 陳惠恩 |
---|---|
Other Authors: | Chen, Ya-Ling |
Format: | Others |
Language: | en_US |
Published: |
2019
|
Online Access: | http://ndltd.ncl.edu.tw/handle/p7xr3x |
Similar Items
-
App Usability and Customer Experience of Online Taxi Motorbike - The Case of GO-JEK
by: Maulida Dwi Agustiningsih, et al.
Published: (2018) -
The Effects of Social Media Marketing on Consumers’ Purchase Intention: A Case Study of GO-JEK Indonesia
by: BEY IGNATIUS PURBA, et al.
Published: (2019) -
Upaya Peningkatkan Brand Awareness PT. Go-Jek Indonesia Melalui Aktivitas Marketing Public Relations
by: Umaimah Wahid, et al.
Published: (2017-07-01) -
ANALISIS PENGGUNA LAYANAN GO-JEK DIKOTA PALEMBANG
by: Ery Hartati, et al.
Published: (2017-12-01) -
A success story of a startup: A case of Go-Jek to be the first unicorn in Indonesia
by: Cindy, et al.
Published: (2016)