A Study on the Mobile Payment Cognition and Willingness to Use of Financial Technology from Penghu County
碩士 === 國立彰化師範大學 === 財務金融技術學系 === 107 === With the rapid development of mobile network technology, mobile payment becomes one of the important payment methods. They replace the traditional cash payment and improve the rapid development of mobile e-commerce. The convenience and ease of use of mobile b...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/cdkb2t |
| Summary: | 碩士 === 國立彰化師範大學 === 財務金融技術學系 === 107 === With the rapid development of mobile network technology, mobile payment becomes one of the important payment methods. They replace the traditional cash payment and improve the rapid development of mobile e-commerce. The convenience and ease of use of mobile business is closer to modern life. Mobile payment becomes the most important issue today. The industry actively participates in the development and application of mobile payment technology. They design the comprehensive mobile payment service. Allow consumers to successfully complete their purchases without a wallet. We use Technology Acceptance Model (TAM) in this study to analyze key factors affecting the use of mobile payments by residents in Penghu County.
We collect 195 valid samples from 200 respondents in a questionnaire through the residents in Penghu County. Meanwhile we use SPSS analysis to test the research hypotheses. The results of the study showed that " perceived usefulness" and " perceived ease of use " affect the attitude of residents in Penghu County to adopt action payment. They recognize that action payment can correctly and conveniently achieve the purpose of consumer payment.
In this framework, we find the results mactch TAM. In addition, government and related operators should strengthen mobile payments for the overall environment.
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