| Summary: | 碩士 === 國立彰化師範大學 === 企業管理學系 === 107 === Communication Technology progress plays an important role in the daily lives of consumers and the performance of communication firms. The study examined the firm performance of the communication industry. Three Taiwanese communication companies were examined in the study. The method of ANOVA was used to examine the respective and interactive effects of communication technology progress and firm scale on the nominal/real revenues of the communication companies.
As revealed by the results of the study, the respective effects of communication technology progress and firm scale were statistically significant on the nominal/real revenues of the communication companies. Moreover, communication technology progress and firm scale were also found to have significant interactive effects on the nominal/real revenues of the communication companies.
Keywords: Communication, Technology progress, Revenues, Firm scale
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