A Research on the Competitive Advantages of Small and Medium Enterprises: Take the Screw Industry for Example
碩士 === 國立彰化師範大學 === 企業管理學系 === 107 === Due to the rapid development of economic, the competition between various industrial environments is getting fiercer. Many small and medium companies went out of business because they could not withstand the competition. Therefore, obtaining unique competitive...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/5xd36r |
| Summary: | 碩士 === 國立彰化師範大學 === 企業管理學系 === 107 === Due to the rapid development of economic, the competition between various industrial environments is getting fiercer. Many small and medium companies went out of business because they could not withstand the competition. Therefore, obtaining unique competitive advantages is extremely important for companies to segment the market and to get a foothold in the highly competitive environment. This study attempts to take Chieh Ling Screws Enterprises as a case to investigate the effect of corporate strategies and competitive advantages, with the aim of understanding market trends and further examine the business challenges and development directions for the future screw industry.
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