Summary: | 碩士 === 國立彰化師範大學 === 企業管理學系 === 107 === The number of SMEs in Taiwan changed in 2017: The total number of entrepreneurs in 2017 was 1.47 million, 433, an increase of 2.01% over the previous year. Among them, there are 1.143 million SMEs, accounting for 97.70% of the total number of entrepreneurs, with an annual growth rate of 2.08%.The current economic prosperity, entrepreneurs of small and medium-sized enterprises can play a pivotal role in industrial development.Considering the importance of SMEs in China's economic and social development, successful entrepreneurship can not only expand the employment pipeline, but also reduce poverty, which is not only self-interested but also beneficial.Therefore, the government encourages the establishment of small and medium-sized enterprises. In the competitive environment of survival of the fittest, operators should think about how to lock in business strategies and market expansion.The purpose of this study is to explore the success factors of entrepreneurs and explore whether entrepreneurial traits and business strategies in different industries have similarities and differences. Through interviews, M companies and F companies were interviewed. According to the literature and empirical results, the entrepreneurs of the two companies have the seven success qualities of willpower, enthusiasm, tolerance, uncertainty, self-confidence, flexibility, and breaking the rules.This can be an indicator for young entrepreneurs who want to start a business.
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