The Effect of Relationship Quality & Service Experience on Customer Loyalty – Customer Perceived Value as the Mediator Variable
碩士 === 國立彰化師範大學 === 企業管理學系 === 107 === Nowadays, experiencing is the trend of consumption. Customers are seeking for pleasant and memorable shopping experiences, recognizing and reflecting on emotions. To reach the shopping experiences they need, customers can obtain perceived value from the service...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/9m9vwe |