| Summary: | 碩士 === 國立中央大學 === 財務金融學系在職專班 === 107 === Digital Finance changes the bank's traditional business model, credit card consumer use information implies customer investment preferences and needs, this study field investigation case bank mutual fund investors their credit card usage and mutual fund subscription methods to provide case bank personalization accuracy Marketing reference.
This survey uses investors' three major information-oriented information, namely, personal attribute basic information, mutual fund transaction information and credit card usage. The narrative statistics, cross-analysis table observation data distribution and Pearson product correlation analysis are used to check the linear strength between variables. Direction and the construction of the Logistic regression model under linear conditions.
The empirical results of this study show that there is a significant correlation between the credit card quota of the investor, the number of credit cards applied and the number of credit card purchases, and the overall forecast performance of the random sampling regression model is 65.3%.
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