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碩士 === 國立中央大學 === 企業管理學系 === 107 === According to the literature that discusses about live streaming, this study founds out that, instead of focusing on the type of streamers, most of studies about streamers focus more on specific streaming clips, characteristics and gender of the streamers and infl...

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Bibliographic Details
Main Authors: Guan-Yin Wang, 王冠尹
Other Authors: 李憶萱
Format: Others
Language:zh-TW
Published: 2019
Online Access:http://ndltd.ncl.edu.tw/handle/g2qzxj