Mobilizing Voluntary Workplace Green Behavior from the Case of Less Meat-based Diets: The Roles of Transformational Leadership and VBN Theory

• Main Authors: Her-Her Tsaai, 蔡合和
• Other Authors: Shiu-Wan Hung
• Format: Others
• Language: en_US
• Published: 2019
• Online Access: http://ndltd.ncl.edu.tw/handle/7fbayx

博士 === 國立中央大學 === 企業管理學系 === 107 === This study discusses, from extrinsic and intrinsic perspectives, against the backdrop of environmental specific transformational leadership as well as employees’ perceptions of environmental values within organizations, whether enterprises can inspire employees through harmonious passion and personal norms to contribute their efforts for achieving de-carbonization and amelioration of climate change for the betterment of the planet. This study finds that leaders adopting environment-based transformational leadership will spur harmonious passion among employees who shall engage in a less meat-based diet as a de-carbonization activity. In addition, employees’ perceptions of environmental values will engender a vigilant attitude for fear of global environment deterioration and the awareness of responsibility for protecting the environment, thus they recognize environmental protection as part of their personal norms and voluntarily shoulder the responsibility of protecting Earth by adopting a less meat-based diet at the workplace.