Picking off the “crown” effect: What, how and when?
博士 === 國立中央大學 === 企業管理學系 === 107 === The universal mantra, “The customer is our king”, has led to considerable focus on the servant-anthropomorphized brand. The literature largely focuses on the well-established effect of the role of ‘partner’ and ‘servant’ in brand anthropomorphism. Prior studies h...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/ye68a6 |