Research on Corporate Transformation Strategy -To take T Company of LCD TV/Display OEM as an exemplary model

• Main Authors: Peter Huang, 黃啓銓
• Other Authors: 洪德俊
• Format: Others
• Language: zh-TW
• Published: 2019
• Online Access: http://ndltd.ncl.edu.tw/handle/angjnf

碩士 === 國立中央大學 === 企業管理學系在職專班 === 107 === If a company wants to continue to operate and grow stronger, the helm is very important. It is necessary to have a detailed plan for the company's business, formulate the company's business direction and make good use of limited resources to maximize synergies and achieve the company's profit and growth goals. In the course of business operations, management will always face ups and downs, more importantly, turning points in the operation. The leader should deal with the problem of the deteriorating company status when corporate encounter impenetrable wall and cannot break through or adapt to the changing trend of the market. In order to cope with the situation and sustain the company, a change in management style, business thinking and operation framework should be considered to plan for a breakthrough and make the business performance continue growing. This research is focused to explore the transformation strategy of the enterprise, understanding the reasons, direction and forms of the transformation. Through a single case study and analysis, the research analyzes the success factors of the transformations to the company's competitive advantage, change in business strategy and innovation in their business model. Opinions from relevant experts of the field are considered as reference point. The ultimate goal of this research is to give businesses running in relevant fields a lighthouse.