Consumer Preferences for Service Recovery Quality after Delivery Delay at B2C E-Commerce – A Case Study of M Company
碩士 === 國立交通大學 === 管理學院運輸物流學程 === 107 === Since global e-commerce flourished from the 1990s, online shopping has become a normal shopping behavior. As e-commerce revenues increase in Taiwan, service failure cases have also increased, especially delivery delay cases. If e-retailers take proper recover...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/257t7y |