Understanding the Influence of eWOM Behavior as Reflected in Online Opinion Leaders & Online Forums via A Mixed Methods Approach
碩士 === 國立交通大學 === 客家學院傳播與科技學系碩士班 === 107 === The objective of the current study is based on Diffusino of Innovation Theory, combined with Two-Step Flow Theroy and Social Influence Theory to understand how different sources of opinions, online opinion leaders and online forums, predict electronic wor...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/vcv9b5 |