An Exploratory Research on the Online Customer Experience and Purchasing Behavior—A Case of Financial Service Industry
碩士 === 國立交通大學 === 管理學院經營管理學程 === 107 === In this digital society, the transformation of digital financial services has become increasingly important. The needs customers have with banks are changing with time, and thus banks will be re-defined. For financial banks, if they can take use of big data a...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/35vej6 |