Research on Competition Strategy of Taiwan Small and Medium Law Firms

• Main Authors: Chen, Chia-Hsiang, 陳家祥
• Other Authors: Yang, Chyan
• Format: Others
• Language: zh-TW
• Published: 2019
• Online Access: http://ndltd.ncl.edu.tw/handle/8nxdjp

碩士 === 國立交通大學 === 管理學院經營管理學程 === 107 === In recent years, the Examination Yuan gradually relaxed the number of lawyers. Since the late 1990s, the lawyer market has approached saturation. The competitive pressure faced by the lawyer industry has increased substantially. The management of law firms is more necessary to conduct research on competition strategies. In the face of the oversupply of the lawyer industry market, small and medium-sized law firms face more competitive pressure than large law firms. Because large law firms include financial resources, manpower and other resources, the goodwill that has been laid is more market competition. Listed company or foreign companies in the absence of comparison of the strengths and weaknesses of domestic law firms, and not the cost of the primary consideration, often directly choose well-known large law firms. On the contrary, small and medium-sized law firms have low visibility and low barriers to entry, and the impact of industrial changes in the future is particularly strong. Through case interviews and collecting information, this research case understands the current situation of the lawyer industry and the difficulties encountered, as well as the business background and environment of Taiwan's small and medium-sized law firms, competitors, competitive advantages, difficulties and challenges, and future business directions. The strategy is described and explained. It can provide the operators of small and medium-sized law firms as the reference for establishing operational aspects and facing competition. Those who want to set up small and medium-sized law firms in the future can also know the current status of the lawyer industry in advance. To assess whether it is put into the market and the business direction and strategy that is feasible after it is put into the market.