Exploring the Adoption Intention and Psychological Well-being of Knowledge-paid Media Users with Perceived Value Model
碩士 === 國立交通大學 === 傳播研究所 === 107 === This study starts from audiences’ perceptual aspect and explores how the subjective experience gained by audiences through knowledge-paid media affect their adoption intention and psychological well-being. According to our topic, we used Perceived Value Model as o...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/snyw9g |