The exploration of ticket buying factors of super basketball league

• Main Authors: LIN,SYUAN-MIN, 林楦旻
• Other Authors: WANG, JUN-REN
• Format: Others
• Language: zh-TW
• Published: 2019
• Online Access: http://ndltd.ncl.edu.tw/handle/k2xutq

碩士 === 國立體育大學 === 休閒產業經營學系 === 107 === Basketball is very popular in Taiwan. Apart from student sports, super basketball league (SBL) is the highest level semi professional basketball game in Taiwan. As season 16 of 2018 calls out to be professional in the next year, the seven super basketball league teams are gradually devoting more efforts to running their teams with the help of the basketball association, employing many strong foreign players to improve the content of the matches, and cooperating with corporate sponsors and sponsors to make the teams have more capital to manage the fans. Therefore, the box office is the most important link of the league. Through media integration and Suggestions from the grass roots level to the professional level of Taiwan basketball, fans' expectation factors are summarized to improve fans' willingness to enter the arena. Therefore, this study is to explore the relevant reasons for improving fans' attendance. The research found that the factors that reduce the audience's willingness to enter the stadium include the lack of attraction of SBL brand, the development of live network media, and the poor marketing activities. The factors that attract spectators include re establishing SBL brand, venue layout and venue service life extension, integration of marketing company and ball team, marketing activities of football fans, and step by step operation of Taiwan basketball fans to attend the game. Conclusion the cultivation of grassroots players in Taiwan is stable, creating a match watching environment expected by fans, and polishing the brand of Taiwan basketball association can look for long term cooperative marketing companies to integrate the opinions of the team, and the basketball association can fulfill its supervision responsibility, so that the SBL brand can have direction for the team and have confidence in the marketing company. The venue schedule has been lengthened and the expenditure on movement and manpower has been reduced. Local publicity and preferential treatment have been given to attract local people to build the competition and local sightseeing to attract more fans from afar.