Research on Story Management of NPO:Advocacy for the Shelter Home in the Aftermath of Typhoon Morakot

碩士 === 國立暨南國際大學 === 非營利組織經營管理碩士學位學程在職專班 === 107 === The purpose of this research is to understand the process of NPO’s brand management through storytelling during emergency relief and recovery, using an advocacy initiative for shelter homes in the aftermath of Typhoon Morakot as an example. This re...

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Bibliographic Details
Main Authors: Young, Gia-Ky, 楊嘉琪
Other Authors: Hwang, Yuan-Shie
Format: Others
Language:zh-TW
Published: 2018
Online Access:http://ndltd.ncl.edu.tw/handle/98nvvn