Consumer's Travel Risk Perception and Travel Insurance Purchase Intention
碩士 === 國立暨南國際大學 === 兩岸高階主管經營管理境外碩士在職學位學程 === 107 === According to the data, the total expenditure on tourism consumption of Taiwanese has reached 721.6 billion, which shows that the consumption potential is very influential. In addition, the survey data on the tourism situation also pointed out that...
Main Authors: | CHENG, FENG-CHIAO, 鄭鳳嬌 |
---|---|
Other Authors: | TSENG, HIS-PENG |
Format: | Others |
Language: | zh-TW |
Published: |
2019
|
Online Access: | http://ndltd.ncl.edu.tw/handle/g5snvf |
Similar Items
-
The Key Factor of Consumer Intention in Purchasing Travel Inconvenient Insurance
by: LI,PEI-HUA, et al.
Published: (2019) -
A Study for Perception and Purchase Intention of Consumers for Travel Accident Insurance Sold by Property Insurance Company.
by: Hsin-yi Chiu, et al.
Published: (2006) -
The relative research of personality traits and perceived risk of the consumer’s purchase intention for travelling insurance
by: CHEN, HSIANG-CHUN, et al.
Published: (2018) -
The Impact of Risk Perception, Product Involvement, and Perceived Value on Customers’ Purchase Intention of Travel Insurance
by: HUANG, LI-CHING, et al.
Published: (2018) -
The Effects of Consumer Purchase Intention on Travel Website
by: Chia-Hsiung Ni, et al.
Published: (2009)