The Study on Evaluation of Travel & Tourism Competitiveness Applying TTCI Database

• Main Authors: DORZHIEVA ALTAN, 阿塔娜
• Other Authors: LIN SHIH-YEN
• Format: Others
• Language: en_US
• Published: 2019
• Online Access: http://ndltd.ncl.edu.tw/handle/3yn7t7

碩士 === 國立暨南國際大學 === 觀光休閒與餐旅管理學系 === 107 === Title of Thesis: The Study on Evaluation of Travel & Tourism Competitiveness Applying TTCI Database Name of Institute: Department of Tourism, Leisure, and Hospitality Management, College of Management, National Chi Nan University Pages: 95 Graduation Time: 07/2019 Degree: Master Student Name: Altan Dorzhieva Advisor Name: Dr. Shih-Yen Lin Abstract The Travel & Tourism Competitiveness is defined by the list of factors that counties and organizations describe Travel & Tourism Industry (T&T Industry). The indexes represent the reality of T&T industry where we can understand the importance of each indicator. Therefore, the thesis describes the study of destination competitiveness where it produces a comparison analysis of the tourism countries and provides new ways of future development in order to analyze the importance of competitive factors of the tourism industry for attracting international visitors. The study is trying to help competitiveness concept research and its evolution. The study uses international benchmarking through all countries on the basis of Travel and Tourism Competitiveness Index (TTCI) 2007-2017, entropy weighting is the method analysis we apply on the database to find the significance of the tourism indicators. There are three areas of interest: TTCI, destination management and destination competitiveness benchmarking and improvement. The conclusion was built of three previously presented areas and was divided: (1) TTCI helps destination management. (2) The finding out the trends for T&T industry. (3) The trends help destination management to improve. The conclusion showed that TTCI can help destination management by re-evaluation of TTCI data, in the end we obtain the trends for T&T industry with what decision makers could understand the importance of every T&T sphere and to improve it. Keywords: Travel & Tourism Industry (T&T Industry), Travel and Tourism Competitiveness Index (TTCI), Entropy, Destination Management, Benchmarking and Improvement