The impact of service innovation and experiential marketing from store-type insurance service stations on consumer purchase intention – Taking A insurance broker as an example
碩士 === 國立成功大學 === 高階管理碩士在職專班(EMBA) === 107 === The aim of this study is to explore the impact between service innovation of store-type insurance service stations on customer purchase intention, as well as the mediating effect of experiential marketing. We applied handwriting questionnaire and conven...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/3eaq8t |