A Study on the Influences of Brand Image and Relationship Quality on Willingness to Continue Purchasing: Evidence from The Multi-Level Marketing Industry
碩士 === 國立成功大學 === 高階管理碩士在職專班(EMBA) === 107 === This study aims to explore the influence relationships among brand image, relationship quality and willingness to continue purchasing. In addition, relationship quality (trust and satisfaction) are used as mediating variables. In this study, we use the...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/az95b4 |