The influences of low-cost carrier’s fan page cues and participation on customer’s purchase behavior: The moderating effect of perceived risk
碩士 === 國立成功大學 === 電信管理研究所 === 107 === The increasing number of users use Web 2.0 and social media, so social media and its contents become more important, especially when low-cost airlines need to use limited marketing resources, Facebook fan pages can be a tool connect between consumers and brands....
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/erw7s5 |