Thank You, Next: Examining Factors That Drives Users Away From Mobile Dating Apps

• Main Authors: KevinFernando, 鄭孫禎
• Other Authors: Tien Wang
• Format: Others
• Language: en_US
• Published: 2019
• Online Access: http://ndltd.ncl.edu.tw/handle/2d45s2

碩士 === 國立成功大學 === 國際經營管理研究所 === 107 === Desire for partner is one of the basic human needs. In this modern era, the way people interact with each other to find potential mate is shaped by technology. The rise of smartphone paved way for mobile dating apps as the popular alternative among people around the world. Despite of its popularity, many people also experienced negative experiences when using mobile dating apps. Our study aims to examine which factors that influence people to consider to stop using mobile dating apps. We hypothesized that there are some factors that cause discontinuous usage intention, namely sexual harassment concern, choice overload, data vulnerability, location tracking concern, and psychological fatigue. We conducted our study in Mturk, in which we gathered 436 respondents in our study. The result of the study shows that data vulnerability positively influences psychological fatigue, while location tracking concern, and psychological fatigue strongly influence discontinuous usage intention.