Investigating the motivations of customers to share mobile coupons in virtual social communities

碩士 === 國立成功大學 === 企業管理學系 === 107

Bibliographic Details
Main Authors:	Siao-SyuanSu, 蘇筱瑄
Other Authors:	Huei-Ting Tsai
Format:	Others
Language:	zh-TW
Published:	2019
Online Access:	http://ndltd.ncl.edu.tw/handle/zh4d65

id	ndltd-TW-107NCKU5121052
record_format	oai_dc
spelling	ndltd-TW-107NCKU51210522019-10-26T06:24:15Z http://ndltd.ncl.edu.tw/handle/zh4d65 Investigating the motivations of customers to share mobile coupons in virtual social communities 研究影響消費者在虛擬社群媒體分享行動優惠券的動機 Siao-SyuanSu 蘇筱瑄碩士國立成功大學企業管理學系 107 Huei-Ting Tsai 蔡惠婷 2019 學位論文 ; thesis 83 zh-TW
collection	NDLTD
language	zh-TW
format	Others
sources	NDLTD
description	碩士 === 國立成功大學 === 企業管理學系 === 107
author2	Huei-Ting Tsai
author_facet	Huei-Ting Tsai Siao-SyuanSu 蘇筱瑄
author	Siao-SyuanSu 蘇筱瑄
spellingShingle	Siao-SyuanSu 蘇筱瑄 Investigating the motivations of customers to share mobile coupons in virtual social communities
author_sort	Siao-SyuanSu
title	Investigating the motivations of customers to share mobile coupons in virtual social communities
title_short	Investigating the motivations of customers to share mobile coupons in virtual social communities
title_full	Investigating the motivations of customers to share mobile coupons in virtual social communities
title_fullStr	Investigating the motivations of customers to share mobile coupons in virtual social communities
title_full_unstemmed	Investigating the motivations of customers to share mobile coupons in virtual social communities
title_sort	investigating the motivations of customers to share mobile coupons in virtual social communities
publishDate	2019
url	http://ndltd.ncl.edu.tw/handle/zh4d65
work_keys_str_mv	AT siaosyuansu investigatingthemotivationsofcustomerstosharemobilecouponsinvirtualsocialcommunities AT sūxiǎoxuān investigatingthemotivationsofcustomerstosharemobilecouponsinvirtualsocialcommunities AT siaosyuansu yánjiūyǐngxiǎngxiāofèizhězàixūnǐshèqúnméitǐfēnxiǎngxíngdòngyōuhuìquàndedòngjī AT sūxiǎoxuān yánjiūyǐngxiǎngxiāofèizhězàixūnǐshèqúnméitǐfēnxiǎngxíngdòngyōuhuìquàndedòngjī
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Investigating the motivations of customers to share mobile coupons in virtual social communities

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