Research on the value co-creation of the industry-university cooperation in the IoT industry: Take the IoT Center for instance

• Main Authors: Hsuan-HsuanKuo, 郭軒軒
• Other Authors: Shih-Chieh Fang
• Format: Others
• Language: zh-TW
• Published: 2019
• Online Access: http://ndltd.ncl.edu.tw/handle/74zztd

碩士 === 國立成功大學 === 企業管理學系 === 107 === Value co-creation is defined as a joint action process, creating the values together by customers and suppliers. Its source of value takes place in customer-supplier interactions and is cycled through three periodic and interrelated phases, that is, value propositions, value actualization as well as value determination. In addition, it emphasizes the importance of interaction, collaboration framework and value-creating process. On the other hand, under the advent of the Internet of Things (IoT) industry, many developed countries have begun to regard the IoT as a national key development project and cooperate with the academic community, including Taiwan. Thus, the purpose of this study is to explore the current development of Taiwan's industry-university cooperation in the IoT era, and based on the value co-creation theory to discuss the value of its creation and exchange. This research mainly uses qualitative research and take the IoT center as the single case study to analyze the whole trend in depth. It divides the formation of the IoT center into three stages based on the value co-creation theory in order to understand the process of value utilization at different stages. This research uses the value co-creation perspective to link together the process of the platform, and obtain three conclusions from this study: (1) The formation process of the IoT center under the value co-creation theory (2) Establish a positive cycle platform through three-stage source of value (3) Reinforces the theory of DART model. Through these three conclusions, it can promote constantly growth of the value co-creation.