THE EFFECTS OF BRAND EXPERIENCE AND CUSTOMER SATISFACTION ON BRAND LOYALTY: A CASE STUDY OF GOBI CASHMERE IN MONGOLIA
碩士 === 國立勤益科技大學 === 企業管理系 === 107 === Loyal customers stick with their suppliers or service providers over the long run. They also express their loyalty by giving a greater share of their wallets to their brands or service providers. The purpose of this study was to investigate and understand the re...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/76r8cr |