A study on the Premium of Handcraft Woodware Products in Cultural and Creative Industry

• Main Authors: Tien-Wei Lin, 林殿崴
• Other Authors: Chia-Pin Chen
• Format: Others
• Language: zh-TW
• Published: 2019
• Online Access: http://ndltd.ncl.edu.tw/cgi-bin/gs32/gsweb.cgi/login?o=dnclcdr&s=id=%22107NCHU5457046%22.&searchmode=basic

碩士 === 國立中興大學 === 高階經理人碩士在職專班 === 107 === The purpose of this study is to create a quantifiable cultural and creative products’ pricing model that can be used to predict the regression model of turnover. Based on the theory of economics and value chain in the past literature, and based on the perspective of customer value, the “Cultural and Creative Premium” and “Cultural and Creative Premium Index” are derived. Then use the interview method to investigate the relevant data of the actual woodworker''s work, supplemented by the questionnaire method to explore the possible factors that may affect the cultural and creative premium. This study looked for 43 representative wooden craftsman in Taiwan. The preliminary research results show that gender, entrepreneurship, current employment status, employment status at startup, annual turnover, weekly working hours and market participation time are obvious correlation. Then this study found that the Cultural and Creative premium index and the actual annual turnover can be mutually predicted, and two linear regression equations can be used as reference indicators for the pricing strategy of the wooden hand makers.