Consumers\'\' Analysis of the Willingness to Pay forFair Trade Chocolates
碩士 === 國立中興大學 === 應用經濟學系所 === 107 === The purpose of this study is to find out the extent to which consumers are aware of fair trade issues, and to explore the Taiwanese market''s preference for fair trade chocolates, and then use the Conjoint Analysis to estimate the willingness to pay fo...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/cgi-bin/gs32/gsweb.cgi/login?o=dnclcdr&s=id=%22107NCHU5412020%22.&searchmode=basic |