The Investigation of the Key Elements for Mutual Choices between Community Influencers and SEMs by Using CCB Model
碩士 === 國立中興大學 === 行銷學系所 === 107 === With the rise of the Internet Celebrity Economy, everyone’s attention has shifted from traditional celebrities to community influencers (such as internet celebrity). The recommendations from the community influencers on the social platform is gradually replacing t...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/cgi-bin/gs32/gsweb.cgi/login?o=dnclcdr&s=id=%22107NCHU5402028%22.&searchmode=basic |