Doctor/Patient Relationship on M-Health Adoption

• Main Authors: Ming-Chen Lee, 李明真
• Other Authors: 蔡明志
• Format: Others
• Language: en_US
• Published: 2019
• Online Access: http://ndltd.ncl.edu.tw/cgi-bin/gs32/gsweb.cgi/login?o=dnclcdr&s=id=%22107NCHU5402014%22.&searchmode=basic

碩士 === 國立中興大學 === 行銷學系所 === 107 === A desirable doctor/patient communication/relationship is broadly concluded to be able to reduce waste of medical resources and increase the patients’ confidence in re-covery. Along with the rapid development of internet of things, hospitals have largely used m-health as relationship structure to increase information exchange and relation-ship between bilateral parties. While relationships vary with degree and incur different impacts, the extant research has not yet systematically investigated the social rela-tionships built by the e-platform and assessed the resultant social impacts on m-health adoption. Theoretical groundings are lacking and statistical evidences are few in pa-tients’ perspectives. Drawing on the theories of social exchange and social capital, this study extends technology acceptance model (TAM) to investigate social effects on m-health adoption. 240 valid kidney patient samples were collected with the attending aids of a teaching hospital of Taiwan. The result indicates that the conventional TAM constructs of per-ceived ease of use (PEOU) and perceived usefulness (PU) of m-health technology are effective in constructing the social capital (mainly relational capital). The social capi-tal is found to be significant that generated by PEOU and PU in affecting the m-health adoption. However, the dark-side effect due mainly to excessive structure capital that annoys patients will decrease adoption, although it is nothing to worry by using m-health now.