Factors on audiences’ loyalty intention toward the broadcaster on live streaming
碩士 === 國立中興大學 === 科技管理研究所 === 107 === The experience when shopping in live streaming is different from the experience on the Internet. In live streaming environment, the relationship between the broadcaster and the audience is important, furthermore, more and more broadcasters demonstrate their prod...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/cgi-bin/gs32/gsweb.cgi/login?o=dnclcdr&s=id=%22107NCHU5230017%22.&searchmode=basic |