The Influence of Electronic Word-Of-Mouth on Fashion Apparel Purchase Intention：UNIQLO as an Example
碩士 === 國立中興大學 === 科技管理研究所 === 107 === With the popularity of mobile devices, and the fast development of internet, before purchase people often Browse comments on the web, according to the report of Bazaarvoice that is a digital marketing company of the united states, it found out that there are 82%...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/cgi-bin/gs32/gsweb.cgi/login?o=dnclcdr&s=id=%22107NCHU5230015%22.&searchmode=basic |