Exploring the Innovation and Business Model of the EasyCard in Taiwan: Six Innovative Framework Perspective

• Main Authors: Denise Chantel Gustave, 葛丹妮
• Other Authors: Ming-Huei Chen
• Format: Others
• Language: en_US
• Published: 2018
• Online Access: http://ndltd.ncl.edu.tw/handle/px5qdq

碩士 === 國立中興大學 === 科技管理研究所 === 107 === Abstract The utilization of traditional face-to-face payment interactions with physical currency is becoming increasingly unsustainable. Crime, fraud and counterfeiting make the business of doing business risky. "Lacking payment systems becomes a bottleneck for the vision of the Information Economy". (Schmidt et al., 1999). As such, EasyCard recognized that the right technology was crucial to improving the daily experience for the citizens of Taiwan. The company’s vision is a single card that takes you from day to night with your purchases and transactions. By utilizing this vision as a measurement of improvement as well as with the aid of the six innovative framework, an exploration of the innovative impact of the EasyCard and its business model in Taiwan will be conducted. The secondary data was sourced both internally (business literature and public access company documents) and externally (case studies). The internal sources included past financial records, travel records, plans and programs of the company. The mediums outlined will be used to identify past levels of engagement and growth. This method was selected because it facilitates inexpensive and speedy data collection.