Before and after: Non-Asian international students\' perceptions of the nation brand Taiwan
碩士 === 國立政治大學 === 國際傳播英語碩士學位學程(IMICS) === 107 === This article aims to realize the non-Asian international students' contrast in perception before and after having a studying/living abroad experience in Taiwan, by identifying the most frequent concepts extracted from in-depth interviews conduct...
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ndltd-TW-107NCCU58380062019-08-27T03:42:56Z http://ndltd.ncl.edu.tw/handle/s845sc Before and after: Non-Asian international students\' perceptions of the nation brand Taiwan 在台灣留學之西方國際生對台國家的態度改變研究 Machado, Paulina 寶琳娜 碩士 國立政治大學 國際傳播英語碩士學位學程(IMICS) 107 This article aims to realize the non-Asian international students' contrast in perception before and after having a studying/living abroad experience in Taiwan, by identifying the most frequent concepts extracted from in-depth interviews conducted to non-Asian international students across the country. Therefore, this research provides helpful insight into the key themes to use in order to attract international students and ultimately promote the nation brand Taiwan. Shiau, Hong-Chi 蕭宏祺 2019 學位論文 ; thesis 77 en_US |
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碩士 === 國立政治大學 === 國際傳播英語碩士學位學程(IMICS) === 107 === This article aims to realize the non-Asian international students' contrast in perception before and after having a studying/living abroad experience in Taiwan, by identifying the most frequent concepts extracted from in-depth interviews conducted to non-Asian international students across the country. Therefore, this research provides helpful insight into the key themes to use in order to attract international students and ultimately promote the nation brand Taiwan.
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Shiau, Hong-Chi |
author_facet |
Shiau, Hong-Chi Machado, Paulina 寶琳娜 |
author |
Machado, Paulina 寶琳娜 |
spellingShingle |
Machado, Paulina 寶琳娜 Before and after: Non-Asian international students\' perceptions of the nation brand Taiwan |
author_sort |
Machado, Paulina |
title |
Before and after: Non-Asian international students\' perceptions of the nation brand Taiwan |
title_short |
Before and after: Non-Asian international students\' perceptions of the nation brand Taiwan |
title_full |
Before and after: Non-Asian international students\' perceptions of the nation brand Taiwan |
title_fullStr |
Before and after: Non-Asian international students\' perceptions of the nation brand Taiwan |
title_full_unstemmed |
Before and after: Non-Asian international students\' perceptions of the nation brand Taiwan |
title_sort |
before and after: non-asian international students\' perceptions of the nation brand taiwan |
publishDate |
2019 |
url |
http://ndltd.ncl.edu.tw/handle/s845sc |
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