Transformation process of strategic dimensions from OEM to cultural brand in tradition industry
碩士 === 國立政治大學 === 科技管理與智慧財產研究所 === 107 === Many of Taiwan's business in traditional industries have started their business as OEMs. However, in the process of operation, they also face the dilemma of low value-added and low bargaining power. In order to solve this situation, manufacturers have...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/u8gbbd |