A study of relationships among individual characteristics, motivation and behavior of using LinkedIn.

• Main Author: 陳寶如
• Other Authors: 黃家齊
• Format: Others
• Language: zh-TW
• Published: 2019
• Online Access: http://ndltd.ncl.edu.tw/handle/m7bpmz

碩士 === 國立政治大學 === 企業管理研究所(MBA學位學程) === 107 === There are variable social network cites which provide a wider range of communication methods for people. Take LinkedIn as an example, it not only meets the social needs, but also explores business opportunity through the connections. Based on the previous research and literature, the conceptual framework consists of user characteristics, website usage behavior, LinkedIn usage motivation and behavior. And hypothesis H1~H8 are established by the relevant study as mention above. Then, we carry out hypothesis testing by questionnaire method. A total of 150 valid questionnaires were collected and it shows that 1) “The years of using LinkedIn” has a positive relationship with the “Number of connection”. 2) There are some findings related with motivation and behavior such as "Focus on industry and company information" motivation and "Browsing" behavior；"Job-seeking" motivation and "Job-seeking and resume delivery" behavior；"Social" motivation and "Friend connecting" and "Message and Reply" behavior. 3) The "Personal data updating" behavior has negative relationship with Facebook usage behavior, and has positive relationship with 104 human bank usage behavior. We found there exists differences between Taiwan and foreign countries. Taiwanese users tend to take LinkedIn as information acquisition and less usage of community functions. Besides, most of the human resources take it for the recruitment process. However, the users of other job categories seldom take it as a business development tool like foreign country. Our findings make up for the deficiencies about personal characteristics, usage behavior and motivation of LinkedIn usage in the past.