A Study on the Affecting Factors of Fostering Devoted Following—with singer Cheer Chen as a case study
碩士 === 國立政治大學 === 企業管理研究所(MBA學位學程) === 107 === Fostering fans into devoted followers is one of the goals for many enterprises with brands. Compared with ordinary consumers, devoted followers have stronger loyalty as well as more persistent passion to the brand they love. They also serve as the safeg...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/y4sjyd |