Research on the innovation of agent marketing model Case Study of TOPCO SCIENTIFIC CO.,LTD.

• Main Authors: LIU, YUNG-CHUNG, 劉永忠
• Other Authors: 季延平
• Format: Others
• Language: zh-TW
• Published: 2019
• Online Access: http://ndltd.ncl.edu.tw/handle/834jvw

碩士 === 國立政治大學 === 經營管理碩士學程(EMBA) === 107 === The semiconductor industry is characterized by capital intensiveness and technology intensiveness. In terms of profitability performance, it is high risk and high profitability; that is, the industry characteristics of big profit, big loss, high profit, and high risk. In recent years, demand for semiconductor-related materials and chemicals has reached NT$30 billion. The booming semiconductor industry has also driven huge demand for related materials and chemicals in the industry chain. After the large-scale production of new, the demand for materials and chemicals can reach nearly 100 billion yuan. The relationship between semiconductor raw material suppliers and the overall semiconductor industry is inextricably linked. Due to the rapid elimination of semiconductor products, semiconductor raw material supplier must make instant information connection, flexible to respond to the urgent needs and rapid changes of the. by such a huge market opportunity, many large companies have invested a lot of resources in the semiconductor raw material supply industry. However, in the past research, the related on the professional marketing of semiconductor materials is rare. Therefore, this study will explore the marketing model of semiconductor raw suppliers from the perspective of customers, and make recommendations based on the results, as a reference for the future decision-making development of industry.