The penetration strategy of Taiwanese machine vision lighting – The case study of KSJ Co., Ltd.

• Main Authors: Wang, Hsiu-Yun, 王秀雲
• Other Authors: Kuo, Bing-Shen
• Format: Others
• Language: en_US
• Published: 2019
• Online Access: http://ndltd.ncl.edu.tw/handle/9t72wy

碩士 === 國立政治大學 === 經營管理碩士學程(EMBA) === 107 === The thesis focus on analysis of machine vision lighting industry in Europe and the market penetration for a selected new comer to this market. How to penetrate the market safely when facing the multinational giants that has permanent establishment in Europe for many years. Who are the old players in the market, who will be the new players, and how will they survive peacefully in this new battle ground will be illustrated in this thesis. The method adopted will be the five force analysis from the famous Michael Porter (Porter) to find out on the market penetration chances for old and new players, radar chart analysis for each of the major competition identified in this thesis, and SWOT analysis for the final strategy selection. Some study has indicated Europe being the world’s second largest machine vision market after the ASEAN market by 2022, but no further information was released on the supplier side. The machine vision lighting application is new in the European market and thus very little study can be found and almost no study dedicated to the machine vision lighting industry can be found, but through this study we will be able to see clearer the market situation in Europe, and the competition landscape to allow small or new players who intend to enter the market a sneak peek into this new battle field. This thesis will select a machine vision lighting company as the subject of study in order to understand the market, and how a small to mid-size supplier can successfully penetrate and survive in this market.