Experience from Occurrence: Developing Service Design through Relative Perception within Customer Journey
碩士 === 國立政治大學 === 經營管理碩士學程(EMBA) === 107 === Enhancing customer experience is a priority of service innovation. Companies often use quantitative data to measure customer satisfaction, but they fail to analyse customers’ actual pain points, and therefore service improvement tend to be superficial. In...
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/4rrzpa |