A Case Study on Experiential Learning of Chain Convenience Store

• Main Authors: Liang, Yu-Mey, 梁玉媚
• Other Authors: 邱奕嘉
• Format: Others
• Language: zh-TW
• Published: 2018
• Online Access: http://ndltd.ncl.edu.tw/handle/g8q5fh

碩士 === 國立政治大學 === 經營管理碩士學程(EMBA) === 107 === When there is only one store, the information of the headquarters and the store is the same. When there is a problem, the communication is easy and the adjustment is rapid The value of the chain convenience store is that when there are 5,000 stores that are also like the first one, the implementation of policies and management efficiency. In the past, the chain convenience store adopted “standardized management”, which is a standardized operating procedure and business management model, which can be quickly and successfully copied to all stores. However, when the organization is huge and the operations provided by the headquarters are complicated, the operation of the store is inefficient and cannot meet the needs of consumers, and therefore cannot maintain the level of chain stores. These are because the headquarters can not understand the problems and needs of the front line, so the planned process is not what the store needs. Stores issues are the result of headquarters planning. This study will explore the process and model of the introduction of “experiential learning” into a chain of convenience stores. And will analyze the benefits after introducing experiential learning. And further summarize the recommendations for introducing experiential learning.