The Application of Activity Value Management in Click-and-Mortar Retailers - A Case Study in Electronic Retailer Company
碩士 === 國立政治大學 === 會計學系 === 107 === The advent of omni-channel has changed retail business model. Retail activities shift from enterprise orientation to customer orientation. In order to improve customer satisfaction, Retailers integrate online and offline channels to become click-and-mortar retailer...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/27hjvb |
| Summary: | 碩士 === 國立政治大學 === 會計學系 === 107 === The advent of omni-channel has changed retail business model. Retail activities shift from enterprise orientation to customer orientation. In order to improve customer satisfaction, Retailers integrate online and offline channels to become click-and-mortar retailers. AVM can help click-and-mortar retailers to obtain cause and effect information. The decision maker would have a comprehensive perspective to find management problems and make effective decisions by using these information. Therefore, this study discusses that why do click-and-mortar retailers need AVM, and explores the method and benefit of Application of AVM in click-and-mortar retailers.
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