| Summary: | 碩士 === 國立政治大學 === 傳播學院碩士在職專班 === 107 === The Export of K-Pop enhanced the image of Korea and benefited Korea. Through the production of fine-made K-Pop contents and the distribution of them throughout the world via local television networks and also with 7/24 curation via internet, it helped the K-pop accumulate its user base and also built up the fonding and loving of Korean Movie, Korean Comics, Korean Cuisine, Korean Dressing Style and also Korean Cosmetics, which significantly changed people’s attitude toward Korea. Once K-Pop successfully attracted the attention of the audiences from all over the world and built up enough reputation and willingness to accept Korean goods and services, Korean National Brand then can earn from the previuos process and help its enterprises, artists even the single owner of a tiny hostel to benefit from the tourists who were only attracted by the aura of K-Pop culture content.
There are so many studies about how K-Pop succeeded and what’s the essential elements of its success. The value of further K-Pop study can be discovered in three ways.
First , Korea exercised its cultural influences on the other countries with a more peaceful way: It broadcasted its pop culture content via television networks and also through the connection of internet. The perception procedure can be started or terminated anytime or anywhere by anyone. The convenience and affordable cost and especially, the fine quality of the production of K-Pop Content and the peaceful process of transmission, engaged more and more audiences from all over the world voluntarily started the curation->marketing->profit making process designed and deployed by Korea.
Second, the Korean model of boasting K-Pop granted Korea a unique position in the leading group of the global Creative Cultural Content Competition (initial as C.C.C.C) . Once we successfully retrieve and conclude the formula or the essential elements of
K-Pop Success, and we successfully apply them to the development of our own C.C.C.C, or other countries do their C.C.C.C likewise. Maybe in the future we can face a brand-new and authentic Globalization ongoing: A through globalization with enrichment of various cultural contents originated from different cultures, other than the proceeding globalization underwent mainly by Americanization or Westernization.
Third, the study discovered during the process of how Korea built up a complete cultural ecosystem and started its C.C.C.C. , Confucianism played an important role. It defined the code of ethics about the people concerned to interact with each other, it also dorminated the production of K-Pop content s.Since Confucianism is Chinese main cultural heritage. If Chinese culture or Confucianism boosted the C.C.C.C of K-Pop? How did it happen? What inspiration can we Chinese Societies get from Korean example?
These subsequent questions enhanced the necessity of tracking study of K-Pop. The gathering of the K-Pop audiences gradually shaped the outline of a new commonwealth：members of the new commonwealth shared similar attitudes toward K-Pop Culture, same values and habits of receiving K-Pop Content, same tendency of travelling to Korea or consuming Korea-made goods and services. In some way, no matter what their birthplace or nationality were, broadly speaking, they like everything concerning Korea in the cyberspace. To a country which desired to enhance its cultural influences throughout the world, the way of K-pop definitely is not the only method or answer, yet the reflection of K-Pop is meaningful and constructive. To a country which constantly gets influenced by foreign creative cultural content, we also need to be awared of the impact of them and try to advocate our own Creative Cultural Content in the stage of globalization and worldwide competition.
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