| Summary: | 碩士 === 國立政治大學 === 傳播學院傳播碩士學位學程 === 107 === This research aims to find out how young women interpret their own emotions of melancholy and how they are cultivated into using various tactics to express melancholy through posting/deleting on Instagram in a savvy way. By conducting the reflective process of writing down the event and the emotion it caused, the researcher eagers to discover whether it can achieve therapeutic effect by such expressive writing in a Computer-mediated Communication environment. Furthermore, after the young women post it, the follow-up action, such as deleting and archiving to the post will be discussed. And this research mainly focuses on how the feedback from others can have a certain impact on the post.
In-depth interview is conducted to collect and probe into the experience of young women on Instagram, especially the behavior of posting and deleting of the content that bears the emotion of melancholy. The result shows that, if they were to purge away their melancholy, posting about it will certainly help, yet it comes in limited effect due to the negative feedback following by the expressive words of the post. In a long run, this leads to young women to delete the post afterwards and gradually become a rooted habit.
Finding also addresses that, accumulative negative feedbacks from others are the significant motive for young women to delete their post. However, the archive function gives the young women a room to breathe, blurring the boundary of only posting and deleting. By using the function adequately, they can avoid the unnecessary prying and attentions from both online and offline. What’s more, by utilizing their technology skills, they are able to forge their own public image and most importantly, finding ways to emancipate the melancholy by implementing the tactics of their own.
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