Non-Market Value Valuation in Yehliu Geopark

• Main Authors: Tsai, Wen-Feng, 蔡文峰
• Other Authors: 黃明聖
• Format: Others
• Language: zh-TW
• Published: 2019
• Online Access: http://ndltd.ncl.edu.tw/handle/2cd2ap

碩士 === 國立政治大學 === 財政學系 === 107 === This paper explores the effect of tourism characteristics, recreational resources and personal characteristics variables on Yehliu Geopark’s entry tickets. The second part of the study uses the contingent valuation method to conduct descriptive statistical analysis, factor analysis, reliability analysis, variance analysis, stepwise regression analysis and Logistic regression analysis. The empirical evidence shows that the different types of transportation used by the respondents have a significant influence on the current price of the entry ticket. Gender and occupations have a significant difference in the price of the entry ticket after the environment and service quality are improved. Higher scores of the tourism demand are positively correlated with the willingness to pay the current entry ticket price. Higher monthly income and greater satisfaction with the facilities and quality in the park are also positively correlated with the willingness to pay the current entry ticket price after the environment and service quality are improved. The factors affecting the willingness to pay the increased entry ticket price include monthly income and residential areas. Compared to the residents in the eastern regions (Ilan, Hualien and Taitung), the residents in the southern regions (Yunlin, Chiayi, Tainan, Kaohsiung and Pingtung) are much more willing to pay for the higher entry ticket.